Blog
Where do you start?
Sharing thoughts on material or idea as starting point of a design with EMC Coaches
An idea or a material are both good as a starting point of inspiration for designing with flowers. The EMC Conscious Creative Community on Circle offers a space for conversations to enfold and...
Infinite ways to design
When sustainability is more than a trendy topic
During the past decade, European Master Certification has been an educational program where open minded florists from all over the world have been through the process of realising all of their...
Lecture by Tomas De Bruyne
Main stage speaker at the EWPC 2023 conference
Tomas De Bruyne is without a doubt one of today's most talented floral event designers, specialized in architectural and conceptual floral space design. He is a celebrated international floral artist who has the skill,...
Journal of an amazing EMC design experience
by Sara Marie Andrews, EMC
The story of the EMC Mastermind Experience, as seen through the eyes of the participants enfolds in a 3 parts blog, detailing every aspect of the journey our designers have embarked on in September 2022. Set up as an...
Inspiration from EMC designers
2022 trends interpreted in winter designs
As the end of 2022 approaches we celebrate the diversity and the beauty of individuality in floral design, as this blog dives into winter as a source of inspiration, with four amazing EMC designers from Israel, China,...
Inspirational talks
A blog on growth, inspiration and floral design with EMC Coaches
The EMC coaches taking part in this inaugural round table discussion are Diana Toma from Romania but now living in Belgium; Jorge Uribe from Colombia, now living in the USA; and Francisca Pérez...
Focus on one single flower
Advanced Class task to enhance our student's design abilities
Floral design is the art of communicating emotions through flowers. The entire EMC curriculum is built on this concept. It is a place where designers get to grow in their capabilities to engage people...
Use of exclusive flowers explained
A design by Tomas De Bruyne
That’s a fair question! For any regular day florist, the works of large scale installations are sometimes hard to comprehend simply because you’ve never had the chance to experience the making of one. And most of us...
Portrait of a designer
EMC Coach, Dalia Bortolotti is an inspiration for us all
Floral design was not Dalia Bortolotti’s original first choice of career. She has always been interested in flowers and gardening, but that was really as far as it went until there was a crash in...
Design and Critique enfolds
With EMC Alumni bringing growth and gorgeous designs to the table
EMC already started and we're well into our 4th month of the “Design and Critique” program, designed especially for our Alumni. It is a program that you can read more about here and it is...
Growing the ultimate bridal rose
The story of Alexandra Farms nursery
Alexandra Farms is a famous boutique grower, located in the incredibly fertile savanna of Bogotá, high in the Andes Mountains of Colombia. The garden roses and David Austin varieties from Alexandra Farms are...
Floral creations serving a theme
The art of design blends with photography in the work of EMC Alumni
A theme is not the same as the subject of a work. Themes are similar but also different from motifs in that themes are ideas conveyed by the...